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Logo and trademarks

Brand

The mailkube marks, the colours they use, and the space they need. Use them to refer to mailkube in articles, integrations and comparisons, within the terms further down this page.

Get the files
Marks

Two marks

The wordmark is the default. The logomark stands alone where the wordmark will not fit, such as an avatar, an app tile or a browser tab. Both draw the same cube at the same proportions.

The mailkube wordmark for light grounds

Wordmark

The cube and the name together. Use this one unless the space refuses it.

The mailkube wordmark for dark grounds

Wordmark, reversed

The same lockup for a dark ground, with both colours stepped one shade lighter.

The mailkube logomark for light grounds

Logomark

The cube alone, supplied tight and on a square canvas. The square version is the one to feed an avatar or an app icon.

The mailkube logomark for dark grounds

Logomark, reversed

The cube alone for a dark ground, tight and square, matching the reversed wordmark.

Grounds

Where the marks hold

The envelope lines are knockouts, so the ground shows through them. On anything darker than the tint, switch to the reversed artwork.

The logomark on the cream ground
Cream
The logomark on a white ground
White
The logomark on the cyan tint
Cyan tint
The reversed logomark on the navy ground
Navy, reversed
The logomark on cyan, where it dissolves into the ground
Cyan, never

The light artwork cannot go on navy. Its top face is that exact value, so the face and the knockout lines both disappear and the mark reads as a bare cyan shape. That is what the reversed files are for.

Colour

Three values

Each mark uses two of them at a time: a darker one for the top face and the letters of mail, a lighter one for the body and the letters of kube. Going to a dark ground steps both one shade up.

ValueOn lightOn dark
#182349 navyTop face, mailNot used
#25A8E0 cyanBody, kubeTop face, mail
#C9EFFF iceNot usedBody, kube

Navy and cyan are the same two values this site is built from. Ice exists only inside the reversed artwork and is never a background, a rule or type.

Space

Clear space and minimum size

Clear space is measured from the mark, so it scales with it. Keep type, rules, images and the edge of the page outside it.

The logomark inside its clear-space boundary
One quarter of the mark's height on every side. The dashed line is the boundary, not part of the artwork.

Minimum size

MarkScreenPrint
Wordmark120 px wide25 mm wide
Logomark16 px square6 mm square

Below these the knockout lines close up and the cube stops reading. Use the favicon sizes instead, which are drawn for it.

Usage

Do and don't

The marks are supplied finished. Place them, scale them proportionally, and leave the drawing alone.

Do

Swap to the reversed mark on dark

Anything darker than the tint takes the reversed artwork.

Do

Keep the clear space

Nothing enters the boundary, including the edge of the page.

Do

Take the SVG where you can

It stays sharp at any size and weighs less than the raster it replaces.

Don't

Recolour it

The three values are the mark. Tinting it makes it another brand.

Don't

Stretch it

Scale both axes together. The cube reads as a cube only in proportion.

Don't

Rotate it

The mark sits square to the baseline everywhere it appears.

Don't

Add effects

No shadow, outline, bevel or gradient.

Don't

Place it on cyan

The body is cyan, so it dissolves. Use cream, white, the tint, or the reversed mark on navy.

Don't

Fill the knockouts

Painting the envelope lines white breaks the mark on every ground but white.

Terms

Using the marks

The mailkube name and marks are trademarks of Mail Tactic Corporation. You may use them under the following rules without asking us first.

  • Refer to mailkube in articles, documentation, integration listings, conference talks and comparisons.
  • Use the artwork as supplied, scaled proportionally, with the clear space intact.
  • Keep the marks distinct from your own. Do not combine them into your product name, logo, domain or trademark, and do not use anything confusingly similar.
  • Describe your relationship to mailkube accurately. The marks do not indicate partnership, sponsorship or endorsement.
  • Anything beyond these rules needs written permission. Write to [email protected].

These rules cover the marks only. Use of the mailkube service is governed by the Terms of Service.

Files

Every file

Both marks, on both grounds, in vector and raster, plus the browser-tab sizes.

Everything in one archive

The same files as above, zipped, for when you would rather not pick.

Download the archive

ZIP, 17 files, 124 KB

Need a format that is not here, or a use the terms do not cover? Write to [email protected]